From left to right:
A regular business day but full of opportunities
In 2013 Yoho received an inquiry from an American customer; her name was Susan.
Initially, Susan wanted to buy Cast Aluminum sets from a Chinese factory, yet She contacted us even though she knew we were a trading company rather than a manufacturer.
SPOILER ALERT: Susan listened to what we had to offer, and later she was happy with the results.Â
Winning a client is priceless.
Susan is still one of our most loyal clients, with an annual stable order volume. Yet, what made her change her mind about directly ordering outdoor furniture from manufacturers rather than a trading company?
Customers frequently inquired about our products , but they were hesitant to deal with suppliers. Instead, they wanted to deal with manufacturers directly.
“Nothing is wrong with being cautious, not being cautious is wrong.”
Susan, one of our beloved clients and friends, was hesitant about the higher fee most suppliers demand, which is typical for any small to medium business. Nobody wants to spend more of what they are supposed to.
Susan had a Chinese staff within her company who was directly in charge of finding factories.
We don’t have VIP clients cause a client is a client (All Equally Valuable)
We generally followed our procedure for all new inquiries; we tried to ask questions in order to provide a better service.
- “What kind of business are you running?”
- “Have you ever purchased Outdoor Furniture from China” “What is the estimated quantity?”
- “What is your budget, so we could do our best to give you the prices that suit you”
and many other questions...
Susan informed us that they had never bought from China before! Cast Aluminum Patio Furniture is a new business gate for them, un-opened and full of possibilities. They want to add the Cast Aluminum Furniture to what they are currently selling.
Dealing with Chinese manufacturers yourself is sometimes a pain in the back (not all). Most workers in factories are laborers, which means you gotta wait a few days for your inquiry to be answered by anyone. A few factories got people who speak elegant English.
We offer what the client wants, not what we want
Back to Susan. After she provided us with what her company wanted, we were sure and confident our factory would deliver them the quality they wanted!
The factory had 30 years of experience in producing Cast Aluminum patio furniture. Many molds and styles fit in the US market.
The US market dominates 80% of our Cast Aluminum furniture business.
We had over ten years of a strong relationship and cooperation with the factory, 98% delivery on time, and a very low defective rate, so Susan, rest assured.
A happy client is our ultimate goal
Yes, Susan! Feel free to let your Chinese staff find factories to deal with directly, but give us a chance. We would appreciate it if you compared our quotation between other manufacturers and suppliers. We showed her the factory showroom as well; in the end, she agreed to give us a chance and, NO, we did not disappoint her at all; our ultimate goal is a very satisfied client.
So, why is Susan cooperating with us?
Obviously:
- We were always honest with herÂ
- No extra charges were addedÂ
- We delivered the quality she seeksÂ
- We saved her time looking for a factoryÂ
- We keep delivering her value for almost 10 years now
Trudy YOHO CEO
